Power to Sell

William Cromarty - Power of Listening

February 28, 2023 Eric Gjerdevig Season 2 Episode 9
Power to Sell
William Cromarty - Power of Listening
Show Notes

In episode nine, we continue our theme of 'everybody sells' by exploring another career requiring sales skills! Have your sales skills prepared you for the life of James Bond or Jack Ryan? Listen as students interview William Cromarty, a former United States Federal Government Intelligence Officer. William drew several correlations between his previous career and the sales profession. He discussed how developing an asset is a sales process, requiring many of the same underlying sales skills, such as listening and empathy. William shared great advice and opened our eyes to the similarities between sales and intelligence gathering.