Power to Sell

Luke Heck - Power of Storytelling

Eric Gjerdevig Season 2 Episode 7

In season two, we dive into the theme 'everybody sells!' Our guests are NOT sales professionals but need to be persuasive, build trust, and understand people. In our first episode of season two, students interview Luke Heck, a criminal defense attorney with the Vogel Law firm. Luke shared some great thoughts and experiences from an industry that most don't know outside of television. Luke had a lot of great advice, including the importance of storytelling in persuasion.