Power to Sell
Power to Sell is a student-led podcast focusing on mastering the underlying skills of persuasion, leadership, and sales. It's focused on how we transform these 'ordinary' human skills into the extraordinary and how we can differentiate ourselves based on how we sell versus the characteristics of what we sell.
Power to Sell
Joe Pallo - Power of Emotion
In this episode of Power to Sell, NDSU students sat down with Joe Pallo, author of How to Sell Nothing: The Logical Way to Make the Emotional Sale. With over 35 years of experience in commission sales and thousands of sales calls under his belt, Joe shares insights on why emotional connections—not just logic—drive successful sales. He offers real-world advice for young professionals and reflects on his journey from selling books door-to-door in college to coaching top sales performers today. Whether you're a business major, an aspiring entrepreneur, or just curious about the art of persuasion, this conversation is packed with valuable lessons you won't want to miss!