Power to Sell
Power to Sell is a student-led podcast focusing on mastering the underlying skills of persuasion, leadership, and sales. It's focused on how we transform these 'ordinary' human skills into the extraordinary and how we can differentiate ourselves based on how we sell versus the characteristics of what we sell.
Power to Sell
Ryan Watkins - Power of Reliability
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In this episode of Power to Sell, NDSU students interview Ryan Watkins, the CEO of the upper Midwest region for Marsh McLennan Agency. Watkins shares his professional journey, which began with high-volume cold calling and transitioned into a successful career in the insurance industry. He reflects on his rise through various leadership roles, eventually overseeing a half-billion-dollar business with 1,600 colleagues.
The conversation delves into Watkins' core philosophies, highlighting the importance of intellectual curiosity, reliability, and a servant leadership mindset, where he views his primary role as serving his team rather than being served by them. Watkins emphasizes that work ethic and grit are the primary differentiators of top-performing advisors, famously citing his father’s advice that "indecisive squirrels get smooshed" to encourage decisive action.
Beyond leadership, Watkins addresses modern industry shifts, including the growing role of AI in automating data-heavy tasks like contract review. He also offers practical sales advice, focusing on maintaining a "high say-to-do ratio" to establish trust and moving from a vendor status to a true business partner. Finally, Watkins provides a personal glimpse into his life as an avid bow hunter and offers final encouragement to college seniors to "go all in" as they enter the workforce.